Define what you say to your customers - every step of the journey
One of our favourite anecdotes is from a business coach who was failing to connect with business leaders. He was offering the traditional services. He was good at what he does. But he wasn’t getting the interest. Then he changed his introduction. “I work with business leaders who sabotage their success”. And we all know someone like that.
Knowing what it is you want to say and being consistent through all your communications is what helps land your message.
We work with companies to develop their messages for the whole buying cycle – from initial engagement through to customer loyalty.