Retail therapy: a thought leadership campaign
The world of retail is changing and Benoit Mahe's book, The Connected Salesperson, helps businesses meet the challenge. Personalise the in store customer relationship, so that it's as efficient as the internet but still has the humanity that screens lack.
We worked with Benoit to get the message out about his new book with a series of thought leadership articles in The Grocer, KBB Review, Independent Retail News and Personnel Today. Here's Benoit's article on 7 steps to become a successful retail entrepreneur.