PR and marketing communications_Bradford-on-Avon_Bath_Wiltshire

Communicating thought leadership

JCA Global is an international people development and business psychology consultancy. After over 10 years’ transforming organisations with applied Emotional Intelligence (EI) in the workplace, they wanted to establish themselves as thought leaders in their field. 

We are working with the JCA Global team to bridge the gap between what they want to say and what the market wants to hear about. The result – an incredibly successful thought leadership campaign with articles in HR Director, HR Magazine, Coaching at Work, Global Recruiter and Personnel Today and many more publications, along with expert commentary featured in Forbes, The Times and Raconteur.

JCA Global is now part of PSI Talent Management, a global provider of assessment content, leading-edge technology and talent consulting solutions used across the entire employment lifecycle.

“I just wanted to say a massive thank you for your help and support in getting us into The Times. There is a real buzz around the office today about it, and it feels like a professional and personal peak! It’s amazing to see the relationship that started just over a year ago get to this point.” Kate Roby, Head of Marketing

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Creating Consentric

Consentric.io is a new brand in the Personal Information Management space, helping to realise the meaning, value and power of data. Launched by MyLife Digital, an entrepreneurial company launched in 2015. 

We developed the messaging and communications for the new company, created content, and delivered campaigns to all sectors. Website designed by Goram & Vincent

www.consentric.io

“As Consentric responds to organisational requirements under the new General Data Protection Regulation, there was a huge learning curve for the complex legislation, which the Transform team took to immediately to understand not only our solution, but the needs of companies and individuals.

This resulted in the ability to work with them to devise and deliver a series of email campaigns, which included webinars and checklists, to connect with new markets using the thought-leadership content. These projects were concluded at rapid pace - as is always the case with emerging technologies. We found them to be strategic, fast to respond, quick to deliver, and able to provide real value at every stage. They really transformed our Consentric communications.”

Debbie Betteridge, Communications and Engagement Manager, MyLife Digital

 
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Quantifying recruitment with AI

Cognisess provides an innovative software platform that helps businesses identify, nurture and retain the workforce talent they need to remain competitive. Driven by data science, neuroscience, Artificial Intelligence (AI) and machine learning, the Cognisess platform uses predictive people analytics to identify suitable job candidates based on potential, rather that current skills and past experience. 

We worked closely with the team at Cognisess to establish this fast growing start-up as experts in the fields of AI and human capital management (HCM). Through targeted thought leadership campaigns, placing articles in sector publications, and developing their brand messaging.

 
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Bringing clarity to your charity

Creative Computing Solutions designed Just-DONATE using Microsoft Dynamics specifically for the charity sector. The platform securely hosts and tracks everything from donations and income, to expenditure, event details, and reports. Helping charities, whatever their size, to work better, faster, and easier within a system that looks and feels familiar to users. 

We worked with CCS to develop White Papers, email and social media campaigns, and a series of blogs that build recognition of the brand as a thought leader within the charity and tech industries.

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People, place and performance

When Burtt-Jones & Brewer wanted to extend their reach from their traditional Facilities Management audience into HR, they came to us. 

We worked in partnership with the talented Andrew Brown of Frank and Brown to deliver a content campaign. Different platforms and themes were created. We pitched them into publications. We got commissions. We delivered articles. Fantastic content promoted digitally and across all platforms, enabled these talented individuals to reach a whole new market. 

www.burtt-jonesandbrewer.com

PICTURES: Wonderful images by https://www.nickminersphotography.com/People, place and performance

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We help people shine

A specialist e-learning provider for retail & hospitality, Upskill People needed to understand what customers loved about their products and services, and how to use this insight to attract more business. Through this customer research project, we identified a unique brand proposition that transformed how the company promoted itself. We launched a new website. We reinvigorated the brand and overhauled their tone of voice. 

“Transform Communications have worked closely with us, bringing together talented individuals who get who we are. Ronnie’s journalism experience, combined with her strategic insight, helped us articulate what is special about our business and what our customers really value. They helped us launch a new brand that leads the way in learning and development for retail & hospitality.” 

Pete Fullard, Managing Director, www.upskillpeople.com

 

 

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Engage with engagement

Festo Training & Consulting - an arm of the international German engineering firm – has been helping manufacturers and engineering companies train and develop their people. We've launched white papers, hosted conferences and workshops, developed videos and infographics to raise awareness of this. Our thought leadership programme links Festo's reputation for world-class engineering to world-class people development.

www.festo-didactic.co.uk

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GDPR & MyLife Digital

We developed a comprehensive marketing plan around thought leadership to build MyLife Digital's reputation and awareness in the field of personal data management. This was especially to the new General Data Protection Regulations. 

We developed new materials, conducted research internally and with partners, launched webinars with guest speakers and speakers from the business. All promoted through email marketing campaigns, social media pushes, media liaison and speaker engagements.

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A Decade of the Dark Side

110,000 psychometric test results residing online. "That's a gold mine of research data," I said when I met the wonderful Geoff Trickey of PCL. So we devised a plan. Analyse all the insights from this research, compiled over 10 years. Release it in a thought leadership report. Gather all clients, colleagues and prospects together at the RSA. Build a media campaign around the event. 

Standing room only at a presentation for over 200 people. Stunning media coverage including The Guardian, The Evening Standard, The Financial Times, Coaching at Work, People Management and many others. A great brand builder. 

www.psychological-consultancy.com

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Software to smile about

ThankQ was formerly known as ESiT, (we couldn't pronounce it either). They provide Customer Relationship Management software to charities. Working with the talented Liz Brewer and Stewart Redpath of Liminal Marketing, we repurposed the brand so it was customer facing. 

The marketing departments they serve are all about saying thank-you. So we put the customer right at the heart of the brand, creating software to smile about. 

ThankQ was acquired soon after by the Access Group.

www.theaccessgroup.com

Are you a risk taker? 

When PCL (Psychological Consultancy Ltd) wanted to launch a new product 'Risk Type Compass' onto the market, they had the tools but no data to back it up. We turned a media relations approach to research on its head. Instead of PRing the results of research, we partnered with media publishers in different sectors (police, fire fighters, nurses, accountancy, IT, HR, business press etc.) in order to survey their readers. This gave us a great deal of press attention prior to development of the proposition, followed up with articles on the findings, and then the overall research results on publication and launch of Risk-Type Compass. 

Win, win, win. 

“The PR programme for PCL has been a very effective door-opener for us. The material that has been developed as a result of the media relations programme has provided written material, speaker material and helped us to build our credibility as thought leaders in risk management."

Geoff Trickey, Managing Director

www.psychological-consultancy.com

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Money and NGOs  = MANGO

Mango is a fantastic NGO that helps grassroots community organisations plan for the future and use money well to demonstrate they're making a real difference and continue to receive grants and funding from international agencies. 

We worked with Stewart Redpath of Liminal Marketing (Brand) and Platform 1 Design (Identity) to develop a strong brand, clear messaging and actionable marketing plan that united all the parts of Mango together. 

Mango is now part of the fantastic Humentum organisation. Find out more here.

A coaching challenge

"You've got fantastic people doing great things, but I've not heard of you." A forthright introduction to Bath Consultancy Group. We initially worked with Professor Peter Hawkins on the publication of his seminal work 'Coaching, Mentoring and Organizational Consultancy' and broadened out into marketing all of their services including coaching, talent development, leadership and strategy consultancy. 

We helped create and build the brand and reputation, working closely with the senior management team. The company was successfully acquired by GP Strategies Ltd.

“Veronica is an excellent communicator with a broad experience in PR and very easy to work with, she worked with us for several years as part of the team promoting Bath Consultancy and was able to provide innovative thinking, hands on writing and good connections with magazines and media to develop articles etc. I recommend her very highly.”

Fiona Ellis, Leadership Team

www.bathconsultancygroup.com

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Spies and video games

Where do you go to recruit people who have to stare at computer screens all day? Video Games! That's exactly what recruitment company TMP Worldwide did for GCHQ. It was so innovative we decided it deserved attention. 

We delivered international TV interviews and coverage in all the national press. The HR media went mad. This campaign shows TMP’s deep understanding of the recruitment market and how to apply innovative and creative thinking for GCHQ. 

Read more here

www.tmpw.co.uk

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Published an Amazon best seller

We worked with first-time author and leadership executive coach David Guile during the pre-publication and launch of Potential. The result - Potential reached Number 1 for HR & Leadership books during the launch week. 

We undertook a full programme of activity. Updating website, developing videos and promotional materials, publishing blog posts, building database and creating email marketing campaigns, social media and topped off with a launch event in London. Superb campaign. Superb results. Superb book. 

www.davidguile.com

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Building a brand

We've worked with InHouse Inspired Room Design for nearly a decade. When we started, Schüller was just a whisper in the UK market. Now it's a shout and one of the biggest brands in German kitchen design.

At the core of the offer is our support for 500 independent retailers with a national PR, Marketing and Advertising campaign that drives consumers into their high street showrooms.

Just as Schüller breaks new ground, the InHouse team is dynamic, driven and incredibly astute. They constantly defy expectations building and growing their business, even during the toughest recent recession.

"You guys are my rock." 

Wayne Dance, Managing Director

www.inhouseltd.co.uk 

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Getting people to stop and stare

Design in harmony with nature and price. That's the strapline for next125 - one of Germany's premiére kitchen brands. But what exactly does it mean? Well, to next125 it means creating a 'stop and stare' brand that includes real goats, rabbits, cattle, lambs and pigs in the kitchen! 

We launched the new next125 brand into the UK market. With stunning photography and images we promote the brand through InHouse's independent retailers, supplying them with photography and brand guides as well as undertaking a national PR and advertising campaign to build consumer recognition. InHouse retailers have graced the front covers of consumer publications and won awards. Next125 features extensively in editorial and advertising in the consumer press, they've won awards in the UK (and have a groaning trophy cabinet internationally) and Wayne Dance of InHouse is a regular commentator on industry trends.   

www.inhouseltd.co.uk

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Start your next chapter

Gil is a well established business coach having worked for many years as an Executive Coach at the London Business School and Bath Consultancy Group. He set up Lifetrek with a passion for supporting people to embrace their next step in life – providing the space and support they need to find their purpose and bring their ideas and dreams to life.

We helped Gil to communicate his mission by developing messaging and a tone of voice that works for Lifetrek, creating website content and building his brand.

https://lifetrek.co.uk/

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Bringing new light to law

 

After practicing law in the City and large regional firms, Caroline and Paul identified a lack of high quality legal services for small and medium sized business. They set up Lawbright to address that need.

We worked closely with the pair to craft a unique brand and copy that effectively communicates the range of services they provide to clients who own or manage a small business.

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Lessons from nature for a digital world

Mark came to us after a successful career with a large corporate engineering company. He had masses of experience creating and delivering training courses but didn’t feel equipped to develop the marketing needed to launch his own consultancy. He was used to large corporates with departments to take care of that side of things.

We worked quickly with Mark to develop a positioning for him in the market. We created his website, designed a LinkedIn campaign strategy, and developed events in order to successfully launch MH4.0.

www.mh4pointzero.com

 

“Transform is my marketing department. With them by my side, I feel supported and able to take my business out to market. They’re my colleagues and my friends. They’ve built my website. Created my positioning in the market. Set up social media. Written letters of introduction to my network.”

Mark Hemming, MH 4.0

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