May 17, 2022

Sally Goodall
Meet the team – Sally

What ideas do you have for Transform Communications?

Transform is such an inspiring place to work. I hope to learn as much as possible from everyone here, help us grow and raise awareness of how we can work collaboratively with other companies on their marketing and PR campaigns.

What three things should we know about you?

I’m a Harry Potter geek

I love travel and am normally dreaming about or planning my next trip

My humour can be wacky, but I laugh a lot and try to encourage others to do the same

What is your favourite thing to do for fun?

Socialising with family and friends, if there’s a dance floor around then you’re likely to find me on it at some point!

In one word, what is your ideal workplace culture?


Are you reading anything at the moment?

I’m re-reading the Game of Thrones saga. I always said that I wouldn’t watch the TV show until George R.R. Martin had finished the books, but lockdown happened and I couldn’t hold out any longer. I hope George finishes the series of books at some point though!

What do you like to listen to while you’re working?

We tend to listen to the radio in the office, but I like listening to the podcast Work in Progress on my commute. The host recently interviewed Dr Edith Eger, a Holocaust survivor who became a psychologist specialising in PTSD – I wouldn’t have known anything about her without this podcast. I find it educational and the content usually gives me different perspectives and food for thought. It is an American podcast, so sometimes the political discussions aren’t as relatable, but they’re still enlightening.

What attracted you to working in PR and communications?

I studied media studies at college so it feels like I’m returning to my ‘roots’. Holding client meetings and seeing how we can help other businesses to get their message out and effectively promote themselves fills me with excitement. I love working in a creative environment where everyone is working on something different and interesting.

What is your favourite form of communication?

Face-to-face. It just feels more personal and there’s less room for misinterpretation. But in the hustle and bustle sometimes email and phone calls are more practical for quick answers/interactions!

Connect with Sally on LinkedIn – or find out more about us here.

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