August 21, 2023

Funbi Afolabi
Webinar: Dissecting the marketing dilemma

This webinar is taking place live from our Somerset studio on  15th September at 11 am. Please book your ticket here.

In today's dynamic business landscape, where B2B businesses strive to meet increasingly complex marketing and communication objectives, the potential of outsourced marketing and the power of strategic collaboration cannot be overlooked.

Our upcoming webinar hopes to untangle the enigma of some common B2B marketing problems, as well as how the agency-client relationship works in practice.

We’ll cover:

Common challenges B2B businesses encounter with marcomms objectives.
In-house vs. outsource: pros & cons of both, the effects of outsourcing on team structure, and the right time for your business to make that strategic move.
The impact of strategic partnerships between businesses and the right agencies or consultancies — from both sides of the fence.

The agency-client relationship

This conversation is formed around relationships built between our own agency and two of the clients we have worked with for quite some time. To best demonstrate the benefits of outsourced marketing and what helped make this decision, we thought our happy clients would have the most insights.

Our host is Dan O’Connor, Director at Transform Digital.

Shortly after joining Transform Comms, Dan saw the potential of launching a sister company in the digital space — the rest, as they say, is history. He has extensive experience in growing and scaling organisations, having run his own company, as well as scaling a tech business towards a multi-million sale to Zoopla.

We welcome Jacob Aitken, Founder & Director at Kidd Aitken Legal Marketing.

Jacob has worked in the legal sector since 2005. He was Editor of the first three editions of Chambers Latin America, reviewing thousands of submissions and coordinating the work of a 15-researcher team. In 2010, he launched his own legal marketing consultancy to assist with the preparation of directory and award submissions, before joining forces with his former Chambers & Partners colleague, Daniel Kidd, to form Kidd Aitken Legal Marketing. After trying to employ marketing people internally, Kidd Aitken brought Transform on board in 2020 to run their marketing programmes, as well as help to launch and promote their growing range of services.

We also welcome Jenny Robertson, Partner & Head of Marketing at CHC Global.

Jenny joined CHC Global in early 2021 at a key inflection point for the business. Jenny has worked with growing businesses for over 20 years, ranging from start-ups to multinationals, and has experienced first-hand both the pitfalls and opportunities facing rapidly growing businesses — particularly with brand experience and the values that make a business unique. In 2021, CHC Global brought Transform on board to redesign their brand in line with their values and continues to work with Transform as an extension to their internal team.

We’re here to help

If you need some support to meet your marketing objectives — whether that’s a specific project or a strategy meeting and brand overhaul — get in touch with Transform’s team of experts today.

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